Product Review: 26 Infeet SK
One thing I've learnt over the years is that an enjoyable day on the water isn't always about owning the most expensive outfit. A rod should feel balanced, comfortable and responsive in your hand,...
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The experience of a great moment.
Daiwa TV
A Lifelong Pursuit for Anglers, Created through a Lasting Bond with Water and Nature.
At Daiwa, we believe that fishing is for everyone—whether you're a novice or an expert, young or old. Our promise to anglers is woven into every meticulously crafted product, ensuring a seamless and accessible fishing experience. With a commitment to quality, innovative design, and cutting-edge technology, Daiwa empowers anglers of all levels to refine their skills, appreciate the beauty of nature, and embark on a journey of personal growth. Trust us as your dedicated companion, making fishing a timeless pursuit for every generation, beginner, and expert alike.
01 Technology and Quality

Daiwa aims to pursue the evolution of fishing through the creation of the world’s highest quality tackle. By furthering the innovation of materials and technology for high quality tackle we can help you break your record.
02 Live with Nature

We will convey the splendor of nature that can be experienced through fishing, and pass it on to the next generation of children who will lead new activities to protect and maintain our diverse fisheries.
03 A Lifelong Passion

To get more people to feel the excitement and fun of fishing and feel free to try, we will help educate new anglers and show the lifestyle around fishing, water, camping and the great outdoors and the benefits that come from it.
One thing I've learnt over the years is that an enjoyable day on the water isn't always about owning the most expensive outfit. A rod should feel balanced, comfortable and responsive in your hand,...
My focus immediately shifted to the fish that had appeared on the edge of my sounder screen. Its snake like swimming action and the bright return it produced confirmed to me it was a barra and not...
When you stick with this sport for long enough, you eventually start thinking about boats. Buying a boat is the logical next step for any angler looking to broaden their horizons, however once the...
What is the best colour lure for X? A question as old as time and realistically, probably one without an answer. When walking into a tackle store, it can be daunting; I get it. Walls full of lures...
Working at a tackle shop I get to meet people at different stages in their fishing journeys. Those just beginning their foray into sportfishing are usually there to start or continue putting toget...
I’ve been using Daiwa J-Braid for a long time now, across a pretty wide range of fishing styles, species, and conditions. When you fish as often and as seriously as I do, you quickly realise braid...
Not all stick baits are created equal, they come in a range of shapes and sizes, with actions equally as varied. With a tried and tested pedigree behind the Saltiga brand, the Saltiga Rough Ride i...
Squid as a target species offer just about everything an angler could want; they are readily widely available and abundant around the country, they’re aggressive, offer sight fishing opportunities...