How to catch whiting on bait
By Robert Thornton When we talk about going back to basics, it doesn’t come any more bread-and-butter than soaking baits for whiting. This age-old art is overlooked these days, often shunted for t...
The experience of a great moment.
Daiwa TV
A Lifelong Pursuit for Anglers, Created through a Lasting Bond with Water and Nature.
At Daiwa, we believe that fishing is for everyone—whether you're a novice or an expert, young or old. Our promise to anglers is woven into every meticulously crafted product, ensuring a seamless and accessible fishing experience. With a commitment to quality, innovative design, and cutting-edge technology, Daiwa empowers anglers of all levels to refine their skills, appreciate the beauty of nature, and embark on a journey of personal growth. Trust us as your dedicated companion, making fishing a timeless pursuit for every generation, beginner, and expert alike.
01 Technology and Quality

Daiwa aims to pursue the evolution of fishing through the creation of the world’s highest quality tackle. By furthering the innovation of materials and technology for high quality tackle we can help you break your record.
02 Live with Nature

We will convey the splendor of nature that can be experienced through fishing, and pass it on to the next generation of children who will lead new activities to protect and maintain our diverse fisheries.
03 A Lifelong Passion

To get more people to feel the excitement and fun of fishing and feel free to try, we will help educate new anglers and show the lifestyle around fishing, water, camping and the great outdoors and the benefits that come from it.
By Robert Thornton When we talk about going back to basics, it doesn’t come any more bread-and-butter than soaking baits for whiting. This age-old art is overlooked these days, often shunted for t...
No Australian sportfish has a following quite like the barramundi. These powerful fish, with their wily hunting habits, huge growth potential and tendency to jump high when hooked have earned them...
Barramundi offer a lot for anglers. Of the major drawcards, their vast distribution, huge growth potential and susceptibility to a wide range of fishing techniques stand out most. These characteri...
When it comes to chasing barra on topwater there are a few different styles of lures and techniques to use. Frogging is by far one of the most enjoyable out of the topwater techniques. It can be ...
When it comes to summertime on our east coast dams first thing that comes to mind is, reaction lures for bass. There are a few different reaction baits out there, but I would like to focus on the ...
I may be a tad biased, but I believe that fishing has a lot of health benefits, and chief amongst those is that it gets us outdoors, interacting with and appreciating nature. So, in a world rife w...
It’s that time of the year again. Where the weather warms, the insects and cicadas start to come out, and us fishermen start thinking and dreaming of those epic topwater takes from all our favouri...
Saltwater fishing demands rugged, high-performance gear that can withstand the corrosive marine environment and the raw power of ocean-dwelling species. Thankfully these days there is a wide range...