How to catch fish on surface lures
By Robert Thornton Sportfishing communities are chock full of opinions about all sorts of things – some controversial and others less so. One that ruffles relatively few feathers, so to speak, is t...
The experience of a great moment.
Daiwa TV
A Lifelong Pursuit for Anglers, Created through a Lasting Bond with Water and Nature.
At Daiwa, we believe that fishing is for everyone—whether you're a novice or an expert, young or old. Our promise to anglers is woven into every meticulously crafted product, ensuring a seamless and accessible fishing experience. With a commitment to quality, innovative design, and cutting-edge technology, Daiwa empowers anglers of all levels to refine their skills, appreciate the beauty of nature, and embark on a journey of personal growth. Trust us as your dedicated companion, making fishing a timeless pursuit for every generation, beginner, and expert alike.
01 Technology and Quality
Daiwa aims to pursue the evolution of fishing through the creation of the world’s highest quality tackle. By furthering the innovation of materials and technology for high quality tackle we can help you break your record.
02 Live with Nature
We will convey the splendor of nature that can be experienced through fishing, and pass it on to the next generation of children who will lead new activities to protect and maintain our diverse fisheries.
03 A Lifelong Passion
To get more people to feel the excitement and fun of fishing and feel free to try, we will help educate new anglers and show the lifestyle around fishing, water, camping and the great outdoors and the benefits that come from it.
By Robert Thornton Sportfishing communities are chock full of opinions about all sorts of things – some controversial and others less so. One that ruffles relatively few feathers, so to speak, is t...
By Jesse Rotin It’s amazing the role bays and estuaries play in the lives and reproduction of so many Australian fish species. Some call this habitat home while others on seasonal runs spawn litt...
By Robert Thornton Working in a tackle shop there are a handful of questions we get asked regularly, especially from those just starting out. By far one of the most common ones is, “when is the bes...
By Mark Gercovich Catching Pelagics with the Bait Junkie 10" Gar Throwing the Bait Junkie 10” Gar soft plastic for kingfish during summer has quickly become one of my favourite things to do. One of...
By Joshua Bland Prologue The sound of the cicadas was deafening, their high-pitched shrills reverberated down my spine. The air was wet. I’ve experienced this humidity before, but the combination ...
By Darren Weda In the world of fishing, having the right gear can make all the difference between a frustrating day out and a memorable catch. Enter the Daiwa 23 Kix reel, a game-changer designe...
By Robert Thornton Across the north, late summer is a highly anticipated and often anxiously awaited time for barramundi anglers. In Queensland, the barramundi season officially opens in February, ...
By Robert Thornton In sportfishing, anglers generally see themselves in one of two main camps: bait or lures. This rift, arbitrary and unhelpful as it is, nonetheless informs how many anglers appro...