About Daiwa

What is DAIWA?

DAIWA Australia is made up of a group of passionate individuals who believe that fishing is an important part of Australian culture and an activity for all to enjoy. The call of the outdoors is one that should always be answered to allow individuals the opportunity to connect with nature and see what it has to offer. We strive to create the absolute best quality tackle for all levels of anglers from beginner to expert making fishing accessible to all. Daiwa will continue to innovate by creating advanced technologies and applying them to products created by anglers, to suit local Australian conditions. DAIWA is not just a fishing brand, its a lifestyle.

Slogan

Fishing has a unique charm that has always fascinated many people. Its charm is not limited to one thing, but it calls to people in various ways, such as the scenery, the fish, the pursuit, the anticipation, and the reward. To feel in fishing is to feel in life.

This feeling is reflected in our brand slogan, “Feel Alive.”

Anglers are forever in pursuit of a great moment. Great moments spent in the outdoors amongst like minded people. It is Daiwa’s mission to constantly evolve and help people enrich their lives through the world of fishing.

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Feel The Anticipation, Feel The Excitement, Feel The Power, Feel the Quality, Feel the Confidence. FEEL ALIVE.

Logo

DAIWA represents challenge, originality, and innovation. Our logo mark represents our goals points to the direction in which we are going.

DAIWA’s brand mark “D-VEC” was developed based on the concept of “Innovation Vectors”. The D in DAIWA represents “challenge,” “originality,” and “innovation,” and symbolizes the direction DAIWA should take in order to spread the joy of fishing around the world. In addition, the brand logo “DAIWA VECTOR” is a linear/regular design typeface that expresses the precision and quality of Japanese technology and the advancements that lead the world fishing industry.

Moving towards an era where everyone can enjoy the excitement of fishing more easily. This is a mark and logo that expresses DAIWA’s will for an ever-expanding future and determination to move forward.