Daiwa Australia Sponsored Anglers Writing Style Guide

Updated: Tuesday, 18 February 2025

 

To assist with your writing, whether it be a social media caption or a blog, we’ve compiled a style guide to help with your work. This list has been based on common typos and industry standard writing style guides. 

Upper Case

When it comes to brand and product names think of it like a person’s name where their first and last name is always uppercase. Product and model names always get upper case. Here are a few examples. 

e.g. Daiwa TD Commander, J-Braid Expedition, Bait Junkie Minnow, 23 Revelry MQ FC

Lower Case

Fish names in contrast don’t get capitalised. There are however a few exceptions and that’s when a fish’s name has a person or place as part of its name. 

Lower cases examples are, barramundi, yellowtail kingfish, whiting, snapper, while examples of upper case are, Murray cod (the Murray is named after the Murray River), and King George whiting (name after King George)

Numbers

So, when you’re mentioning a number in written work the question is do you write the number name (e.g. six) or do you write number (e.g. 6)? It’s quite simple really. 

For single digit number (0-9) you write the name (e.g, one, seven), for double digit numbers (e.g. 10 and above) your write the number (e.g. 16). If you’re starting a sentence with a number, you always write the name, not the number (e.g. Seven not 7).

Product Names

There are a few common typos that we see when it comes to some of Daiwa products. Here’s three of the most common. Bait Junkie is two words, not one word (Baitjunkie), SilverCreek is one word with the S and C capitalisied, and jighead is one word, not two (e.g. jig head).

 

Which One to Use

As we know in the English language there are many words that sound the same yet are spelt differently and mean different things. Here’s a list of the most common and some notes that help make it easier to remember which one to use when and where.

• There (a place)
• Their (belongs to someone)
• They’re (a shortening of they are)
• Weather (How’s the weather today?)
• Whether (a doubt or choices. (e.g. I don’t know whether to go fishing?)
• Two (the number, 2)
• To (a direction (e.g. I’m driving to the office), contact (e.g. Pin it to the wall), object, recipient (e.g. Give it to me), a range (e.g. 9 to 5)
• Too (Can be swapped for ‘as well’ or ‘also’. For example, “Can I come to the shop too”?) 
• It’s (short for it is)
• Its (possessive aka belonging to, (e.g. turn the camera on its side)
• What is an ampersand? An ampersand is this squiggly symbol (&) that people use instead of writing the word and. Other than when creating a list, the best practice is to write the full word.

Punctuation

Use a single space after a period.